Xiaomi 15 and 15 Ultra, initially released in China, are now hitting the market in the United Kingdom and the European Union as well. The Chinese tech giant is bringing many different products to Europe before the US. Xiaomi introduced new products for the European market at Mobile World Congress (MWC) 2025. Among the devices announced was Xiaomi’s flagship smartphone series, the 15 series, which drew attention. The decision of the Chinese company to bring its products to Europe before the US stands out.

BOLD CAMERA SELECTION
The Xiaomi 15 series stands out, particularly with its cameras. The device features a 50 MP main camera, 50 MP telephoto camera, 50 MP ultra-wide camera, and Leica Summilux optical lens on the back. In the Ultra version, the rear telephoto camera has been upgraded to 200 MP. It also has a 32 MP selfie camera. The Chinese manufacturer claims to have created a smartphone that can compete with high-end devices in terms of photo and video quality.

WHAT WILL BE THE PRICE IN EUROPE?
Xiaomi 15 and 15 Ultra will be available for sale in Europe starting today. The starting price for Xiaomi 15 has been set at 999 euros. The Xiaomi 15 Ultra will be sold for 1499 euros. It is anticipated that European tech enthusiasts will show great interest in both devices.

The company also announced the release of Xiaomi Pad 7 and Pad 7 Pro Android tablets in Europe, intended for work and entertainment, boasting AI assistant support. Xiaomi’s wireless earbuds, Buds 5 Pro, for Europe were also introduced. The earbuds provide high-quality sound when paired with Xiaomi’s compatible smartphones, using a proprietary Bluetooth model and Wi-Fi version.

At MWC 2025, the Chinese tech giant announced its other products, including wearable devices. The Smartwatch S4 and health tracker Smart Band 9 will officially go on sale in Europe.

INCREASING MARKET SHARE
In 2024, Xiaomi was the third-largest smartphone seller in Europe – following Samsung and Apple.