As Valentine’s Day approaches, producers are working tirelessly. This year, increased costs have reflected in the prices. The price of a bouquet of roses has risen to 2 thousand lira. As Valentine’s Day approaches, rose growers are working diligently. Roses grown in greenhouses in Antalya and Izmir are being harvested. Antalya and Izmir stand out in rose production in Turkey. The roses are sold both in the domestic market and exported. The rising costs are increasing the price. The retail price of roses is double that of those in the greenhouse. A thousand lira is charged for a bouquet of 10 roses, while 20 roses are priced at 2 thousand lira.