New Era in Labels: Identifying the Source Animal Becomes Mandatory

Consumers will now be informed about the origin of the animal used in the products they purchase. The labeling of such information will be compulsory. The Ministry of Trade’s regulation concerning consumer products with animal parts has been published in the Official Gazette. Henceforth, it will be mandatory to indicate on the label and packaging of items containing animal parts, such as cow, sheep, or pig skin, which animal they were obtained from. The regulation aims to prevent false advertising by correctly identifying non-animal parts as artificial, vegan, or synthetic leather. Information will be provided in Turkish in a clear, easily readable manner before the purchase, without misleading consumers. The regulation will cover product groups falling under the ministry’s responsibility, including textiles, gloves, shoes, bags, wallets, belts, watches, jewelry, stationery, furniture, carpets, and toys containing animal parts. The regulation will come into effect two months after its announcement. A Major Shoe Company Fined for Using Pigskin The Advertising Board, under the Ministry of Trade, imposed a fine of 550 thousand liras on a globally renowned shoe brand for using pigskin. Despite the product being labeled as natural leather, there was no mention of pigskin being used. Additionally, the Board issued a suspension order for the advertisement in question.