The famous cheese brand Yöre Süt’s product, which was promoted as tulum cheese, turned out to be melting cheese. The company was fined 550,059 liras for making misleading advertisements. The inspections by the Ministry of Agriculture and Forestry and the Ministry of Trade continue for brands. Most recently, it was found that the famous cheese brand Yöre Süt was making misleading advertisements. According to Ekol TV’s report, it was revealed that the product promoted as tulum cheese on the website was actually melting cheese. Following an inspection conducted by the Maltepe District Directorate of Agriculture and Forestry on 10.07.2024, it was determined that the product sold under the promotion of “Tulum Cheese” was actually a product named “Sürmene Type Melting Cheese.” Therefore, the company was fined 550,059 liras for false advertising.