Beauty centers, popularized by influencers like Dilan Polat, are experiencing a downfall. There are around 1,900 beauty centers for sale or rent nationwide in Turkey, with Istanbul leading with 450 listings. Prices range from 500,000 lira to as high as 10 million lira. In recent years, beauty centers, once a popular investment area, are now facing closure. Around 1,900 beauty centers nationwide, with approximately 450 in Istanbul, are listed for sale or rent on real estate websites. The trend of opening “beauty centers” led by influencers like Dilan Polat has lost its appeal in today’s market. After legal actions against influencers like Polat, all eyes have turned to the beauty center sector. Operators are being forced to transfer or terminate their operations due to rising rents, costs, and decreasing demand. This situation increases uncertainties about the future of the sector and makes it harder for many businesses to survive.