Snapchat has taken its leadership in the augmented reality (AR) field one step further by introducing new generation video lenses that work with its proprietary artificial intelligence model to users. This innovation aims to make a difference among social media platforms as a creative initiative that draws significant attention. Snapchat announced that these lenses work entirely with an artificial intelligence model designed within the platform. These lenses allow users to add animated and aesthetic effects to their video content. Initially, three different lenses were introduced: Raccoon: Adds a realistic raccoon animation to users’ faces. Fox: Creates impressive details with a fox theme. Spring Flowers: Presents an aesthetic display with a bouquet of flowers and zoom method. Snapchat plans to offer users more variety by adding new lenses every week. EXCLUSIVE FOR PLATINUM USERS These features are exclusively available to Snapchat Platinum users, who subscribe to the platform’s paid subscription service at a monthly price of $16. DIFFERENTIATION STRATEGY FROM COMPETITORS This move by Snapchat allows users to explore their creativity and share more dynamic content with friends. This innovation that combines Augmented Reality and artificial intelligence is also seen as an indicator of progress in the platform’s technological infrastructure. Snapchat CEO Evan Spiegel expressed that this innovation will enable users to share their memories in a more creative way, solidifying Snapchat’s unique position among social media platforms. Snapchat, especially popular among young users, announced last year that it had reached a monthly active user base of 800 million. With new developments combining Augmented Reality and artificial intelligence, it is expected that the number of users on the social sharing platform will increase.